Wolt Partner program
Filip Nićić
Author
Category:
Courir Serbia Blog

Wolt: From a Finnish Startup to a Global Leader in Food Delivery

 How an idea born in Helsinki changed the way we order and deliver food around the world

Introduction

Wolt began as a small startup in Finland but quickly grew into one of the leading global food and grocery delivery services. Its rapid expansion and growth strategy led to operations in dozens of countries, including Serbia. In this post, you’ll discover how Wolt got started, what sets it apart from its competitors, and how both couriers and customers benefit from this platform.

The Beginning: Finland, a Land of Innovation

Finland is known for its strong startup ecosystem (remember Nokia and Rovio, the creators of Angry Birds), where new ideas and technological solutions thrive. It was in this environment that Wolt was founded in 2014 with a clear goal: to speed up and simplify the process of ordering and delivering food.

  • An Innovative Approach: From the very beginning, Wolt focused on a user-friendly app, accuracy, and transparent communication with customers.
  • Customer Experience as a Priority: In Finland, Wolt quickly gained recognition for fast deliveries, quality partner restaurants, and real-time order tracking.

Rapid Growth and Global Expansion

After its success in the domestic market, Wolt expanded across other European countries and then into the Middle East and Asia. With new investments, they grew their team and optimized logistics to:

  • Include a wide range of restaurants and categories – not just fast food, but also pastry shops, grocery stores, and even major retail chains.
  •  Tourists and Digital Nomads: People new to a city who rely on Wolt to discover local specialties.
  • Continuously develop new technology – they pay close attention to user feedback through frequent app updates, improved order tracking, and automation.

Wolt in Serbia: Why Has It Become So Popular?

When Wolt arrived in Serbia, it entered a market where competitors were already established (Glovo, Donesi, CarGo Butler, etc.). Nevertheless, it quickly gained popularity due to several factors:

  • Restaurant Selection: A focus on both quality and variety, attracting customers eager to explore new options.
  • Delivery Speed: In urban areas, Wolt often manages to deliver orders within 20–40 minutes.
  • Customer Support: Positive feedback and quick solutions in case of delays or order issues.
  • Intuitive App: Users can easily navigate the app, track the courier in real time, and see estimated delivery times.

Benefits for Couriers

For couriers who join the Wolt platform, the company offers:

  • Flexible Work Schedule: You can work whenever it suits you—ideal for additional income.
  • Support and Training: Wolt provides initial training, tips, and even promotional materials and gear if you want to become more involved.
  • Transparent Earnings: Delivery fees are clearly stated, plus there may be bonus periods during peak times.
  • Technology-Driven Solutions: The courier app is well-optimized, making it easy to find restaurant locations and delivery addresses.

What’s Next for Wolt and Courier Serbia’s Role?

Since Wolt is now part of the DoorDash family (following an acquisition), we can expect further expansion and the addition of new services. The company is already testing grocery delivery, pharmaceutical deliveries, and partnerships with select retail chains.

Courier Serbia plays a key role in this story as a premium Wolt partner, offering personalized support for couriers—from help with registration and residence permits (for foreigners) to training and guidance on how to optimize their work. Through this partnership, Wolt gains loyal and well-trained couriers, while customers benefit from an even better and faster service.

Who Are Wolt’s Main Users?

  •  Food Lovers: Those who enjoy restaurant-quality meals at home or the office.
  •  Tourists and Digital Nomads: People new to a city who rely on Wolt to discover local specialties.
  • Families and Professionals: Anyone looking to save time and avoid crowding.
  • Businesses: Companies that order meals for employees, catering for meetings, or events.

Conclusion

Wolt has shown that innovation, technology, and a focus on customer experience can transform the food delivery industry. Its success in Serbia and worldwide proves that high-quality service and a strong partner network benefit both clients and couriers. If you’re interested in joining as a courier, follow Courier Serbia’s tips and offers for complete support—from legal matters to hands-on training. On the other hand, if you’re a customer, Wolt offers a wide selection of restaurants and fast delivery, making daily life more convenient and delicious.

In short: Wolt demonstrates that even in a seemingly “standard” industry like food delivery, revolutionary changes are possible with smart technology and a solid strategy.

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