How an idea born in Helsinki changed the way we order and deliver food around the world
Wolt began as a small startup in Finland but quickly grew into one of the leading global food and grocery delivery services. Its rapid expansion and growth strategy led to operations in dozens of countries, including Serbia. In this post, you’ll discover how Wolt got started, what sets it apart from its competitors, and how both couriers and customers benefit from this platform.
Finland is known for its strong startup ecosystem (remember Nokia and Rovio, the creators of Angry Birds), where new ideas and technological solutions thrive. It was in this environment that Wolt was founded in 2014 with a clear goal: to speed up and simplify the process of ordering and delivering food.
After its success in the domestic market, Wolt expanded across other European countries and then into the Middle East and Asia. With new investments, they grew their team and optimized logistics to:
When Wolt arrived in Serbia, it entered a market where competitors were already established (Glovo, Donesi, CarGo Butler, etc.). Nevertheless, it quickly gained popularity due to several factors:
For couriers who join the Wolt platform, the company offers:
Since Wolt is now part of the DoorDash family (following an acquisition), we can expect further expansion and the addition of new services. The company is already testing grocery delivery, pharmaceutical deliveries, and partnerships with select retail chains.
Courier Serbia plays a key role in this story as a premium Wolt partner, offering personalized support for couriers—from help with registration and residence permits (for foreigners) to training and guidance on how to optimize their work. Through this partnership, Wolt gains loyal and well-trained couriers, while customers benefit from an even better and faster service.
Wolt has shown that innovation, technology, and a focus on customer experience can transform the food delivery industry. Its success in Serbia and worldwide proves that high-quality service and a strong partner network benefit both clients and couriers. If you’re interested in joining as a courier, follow Courier Serbia’s tips and offers for complete support—from legal matters to hands-on training. On the other hand, if you’re a customer, Wolt offers a wide selection of restaurants and fast delivery, making daily life more convenient and delicious.
In short: Wolt demonstrates that even in a seemingly “standard” industry like food delivery, revolutionary changes are possible with smart technology and a solid strategy.